Warum ist Content-Marketing wichtig?

1 Expertenantwort:


Foto von Sallie Burnett
Antwort von Sallie Burnett
Customer Insight Group, Inc. Lafayette

An astounding 93% of organizations utilize this strategy to acquire customers. Interesting content is one of the main reasons people follow brands on social media. 60% of people are inspired to seek a product after reading content about it. 

Direct Traffic to Your Website: incorporating many pages of content around the mission of your business will increase your brand authority in Google and will drive more traffic to your website. The more highly-targeted, custom content your company creates, the more traffic you create for your business. 50% of consumer time online is spent engaging with custom content.

Stronger Customer Relationships:  Brands who engage and share content on social media channels enjoy higher loyalty from their customers. For example, 53% of Americans who follow brands in social are more loyal to those brands.

Other benefits include increased brand authority, higher visibility in search engines and higher possibility of revenue. 

Here are some additional resources:

6 Content Marketing Benefits

Report: Content Marketing Success

Content Marketing Stats to Justify Your Efforts

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